Welcome to my
Review of CALLAWAY

Welcome to my Review of CALLAWAY

American CALLAWAY is known worldwide

for producing exceptional clubs, which combine technology

cutting-edge design, generating the golfer, whatever it is

professional or amateur, superior performance, and lots of fun.

Furthermore, by offering a complete line of

products related to this classic sport,

CALLAWAY has become a legend among golfers,

gaining an enviable position in the world market.

The Storie

The full story is on the MEDIUM blog if you want to read it. in this link: https://tinyurl.com/mw69da39

Did you know?

● Golf balls represent more than 20% of the annual sales of the American company.

YOU'RE THE DESIGNER WITH TOUR-LEVEL PERSONALIZATION

 AND CUSTOMIZATION

Choose from a range of customization options including different 

color options, logos, and custom stamps to make the clubs, balls 

and accessories uniquely yours.

CALLAWAY GOLF SALES AND PROMOTIONS: 

CALLAWAY GOLF SALES AND PROMOTIONS: 

Welcome to my Review of CALLAWAY

American CALLAWAY is known worldwide

for producing exceptional clubs, which combine technology

cutting-edge design, generating the golfer, whatever it is

professional or amateur, superior performance, and lots of fun.

Furthermore, by offering a complete line of

products related to this classic sport,

CALLAWAY has become a legend among golfers,

gaining an enviable position in the world market.

The story

It all started when the visionary and entrepreneur

Ely Reeves Callaway Jr. (photo below) decided to sell

its vineyards in the state of California to apply the

money in his great passion: golf. with millions

of dollars, in hand, he bought 50% of the small

golf club manufacturer Hickory Sticks USA,

 becoming partners with Dick de La Cruz and Richard Parente.

 The following year he relocated the company to the city of

 Cathedral City in California, where he distributed

your golf clubs in the trunk of your Cadillac to

 small shopkeepers and on the region's golf courses and clubs.

 In 1984 he bought the rest of the company for $400,000

 and changed the name to Callaway Hickory Stick. obstinate

for developing clubs with advanced technology and design.

innovative, in 1985, with the company already installed in the city

 Californian from Carlsbad (which would become known as “the

the world capital of golf”), he hired as a consultant

Richard Helmstetter, a famous club designer from

snooker and billiards, who the following year would become Head of

 Company design. In 1988 the company became

officially call CALLAWAY GOLF COMPANY.

The company's obsession with innovating also resulted in

1988, at the launch of the revolutionary golf club

S2H2 is made of wood and metal, which changed the distribution

 of the weight around the driver and offered to any player

 average the opportunity to hit the ball at greater distances.

 The female line of this club would be launched on the market in 1990.

 Shortly thereafter, in 1991, CALLAWAY launched a product that

 would redefine the direction of the market, the metal club with

BIG BERTHA wide head, which combined technology

of the S2H2 with a redesigned sweet spot, providing

for the average golfer a more productive, tolerant, and enjoyable game.

 BIG BERTHA wasn't revolutionary, it wasn't

 the first club with the biggest head. There were, however, several

patented attributes, including a design that eliminated the

 most of the weight of the rod. And the main thing: it had better

performance. It was different enough that the founder

 the company did not license the design or sell the product

 through another company. To launch it on the market, the

the company increased production capacity, expanded the

sales and marketing infrastructure and invested a lot of money

 in the research department.

Then, in 1995 the company came up with a third design

revolutionary for GREAT BIG BERTHA titanium drivers,

 embellishing and consolidating previous technological advantages.

 In addition, during this period, the first editions were launched.

 The limited number of clubs signed by great golfers. These

 innovations made the consumer public turn to

to CALLAWAY's products, whose participation of

 the market took off, as well as its revenues, transforming

 the company in the World's largest producer of golf clubs in 1996.

 In line with this process, the channels of

 distribution of golf products. At the end of this decade,

approximately five thousand “green grass” retailers (retail stores

 located on golf courses, also known as pro-shops)

 and more than two thousand retailers located in commercial zones

enthusiastically began to stock and distribute the products

 of brand. They appreciated the brand because their products

were demonstrably superior to competitors. Beyond

Furthermore, in 1998, the company launched clubs for

LITTLE BERTHA children.

Despite the huge success of his clubs, at the end of the decade,

the company found itself stuck in a complicated situation, which very

to his surprise, had been born slowly and linearly at the bottom

of your nose. At this time, CALLAWAY reached the figure of

$900 million in sales revenue and a share

dominant in the market, especially American, thanks

to a series of product innovations. Fearing to be outdone,

Competing companies such as Taylor Made and Titleist followed

the example of innovation from CALLAWAY, which

matched in terms of quality. That's when the domain

CALLAWAY's statement on its retailers began to wane.

Previously, when the environment was favorable to him and his

products did not stop on the shelves, the company established

as a policy not to offer discounts to retailers,

regardless of sales volume; Furthermore,

payment terms were strict. But how

decreasing product advantages and setting policies

of the channel that gave them reduced margins, the partners retail

 became disenchanted with the Brand articles.

So, with the change in the competitive environment and the absence

of Major innovations (in part due to regulations of the

USGA, the American Golf Association), CALLAWAY

needed the goodwill and help of their partners

retail, especially from stores located in zones

responsible for the bulk of their sales.

Not just the margins and incentives, but also the

intensity and selection of the company's channel coverage

started to be examined. Thus, the company established

a close relationship with its ten main retail chains,

of which it was the preferred supplier. With these customers

national, the company had special adjustments for

stock and also with special merchandising contracts

and exposure at the point of sale. On the next level together

with its “extra-field” retail partners, the company

created a program for preferred partners, offering

programs for the three main retail entities. Already

concerning the pro-shops, the company sought a greater and

deeper coverage. With these measures, CALLAWAY

again conquered important points of sale and its

sales went up again.

With the arrival of the new millennium, after more than three years of

research and development, CALLAWAY resolved

diversify its product line with the launch in 2000,

of his first golf balls (called RULE 35).

In addition to this novelty, the company "won", understand

paid millions of dollars, a big poster boy,

the American Arnold Palmer, a living legend in golf.

In May 2001, Mr. Callaway, after selling

more than $5 billion worth of golf clubs in twenty years if

he left the company and died shortly after, on July 6th,

victim of pancreatic cancer. Despite his death the

CALLAWAY's DNA of innovation left by him would result

in the following years, in new products that would redefine the

art of playing golf, such as the C4 club, which

used carbon fiber in its structure. Furthermore,

relaunched its clothing line and diversified its portfolio

with the introduction of footwear (2003), watches, glasses

dark and even GPS. During this period the brand launched its

products in new countries and strengthened its position as

leadership in the most important golf markets in the world.

One of their most famous lines is CALLAWAY ROGUE,

clubs that feature a series of technologies that

work together to promote greater speed

and ball control. These clubs have the technology

Jailbreak, whose position of the bars inside the head of the

putter just behind the face hardens the body to avoid

deformation and bulging of the driver's sole and crown,

allowing energy to concentrate at the impact site

of the ball promoting greater speed and distance. During

more than three decades, through a firm commitment

with innovation, CALLAWAY develops and creates products

and services with a single purpose: to make everyone who loves

that sport in top golfers. After all, you

Ely Callaway has always believed in helping golfers

all levels to find more pleasure and success in the game,

and the company continues this tradition with a passion for

golf and a mission to help all golfers enjoy

the feeling of hitting the ball perfectly.

CALLAWAY GOLF SALES AND PROMOTIONS: 

CALLAWAY GOLF SALES AND PROMOTIONS: 

Certified by the best golfers

One of the most important marketing tools used

by CALLAWAY is the sponsorship of great professional golfers,

who participate in major world tournaments, and celebrities

who practice the sport, such as Justin Timberlake.

After sponsoring the legendary Seve Ballesteros, Arnold Palmer

and David Leadbetter, CALLAWAY currently maintains a team

from over 50 top golfers, including Phil Mickelson, Sergio

Garcia, Henrik Stenson, Marc Leishman, Xander Schaufelle,

Kevin Kisner, Thomas Pieters, among others.

visual evolution

The brand's visual identity underwent minor changes

over the years, and recently lost the word “Golf”.

corporate data

● Origin: United States

● Foundation: 1982

● Founder: Ely Reeves Callaway Jr.

● World Headquarters: Carlsbad, California, United States

● Brand Owner: Callaway Golf Company

● Publicly traded: Yes (1992)

● CEO & President: Chip Brewer

● Turnover: US$1.04 billion (2017)

● Profit: US$41 million (2017)

● Market value: US$ 1.62 billion (December 2018)

● Global presence: 70 countries

● Employees: 2,100

● Segment: Sports

● Main products: Golf equipment and accessories

● Direct competitors: Taylor Made, Nike Golf, Yonex,

Mizuno, Ping, Srixon, Dunlop Sport, Wilson, Adidas Golf and Titleist

● Icons: The Big Bertha Clubs

● Slogan: A better game by design.

● Website: www.callawaygolf.com

The brand in the world

Currently, CALLAWAY, which sells a complete and

the advanced line of clubs (segment where it is the world's largest producer),

 golf balls and accessories

CALLAWAY GOLF SALES AND PROMOTIONS: 

CALLAWAY GOLF SALES AND PROMOTIONS: 

, which include clothes, gloves,

glasses, caps, bags, even shoes, and GPS, it is present in more

than 70 countries around the world. The brand has a strong presence in

 United States, Canada, Australia, New Zealand, United Kingdom,

Spain and Asia, especially Japan.

 of the Odyssey brands (very private golf clubs used on the green) Oggio (suitcases) and Ben Hogan (balls and clubs). The company

still has more than 25 CALLAWAY PERFORMANCE CENTER

around the world, where it offers specialized learning

 for those who want to play golf.

Did you know?

● Golf balls represent more than 20% of the annual sales of the American company.

YOU'RE THE DESIGNER WITH TOUR-LEVEL PERSONALIZATION

 AND CUSTOMIZATION

Choose from a range of customization options including different 

color options, logos, and custom stamps to make the clubs, balls 

and accessories uniquely yours.

CALLAWAY MEDIA PRODUCTIONS

Bringing you some of the most exciting, interesting, and unique content in the game. Check back often for new content dropping throughout the year!

CALLAWAY GOLF SALES AND PROMOTIONS: 

CALLAWAY GOLF SALES AND PROMOTIONS: 

The sources: the information was taken and compiled from the official website

of the company (in several languages), magazines (Forbes, Forbes, Newsweek,

 BusinessWeek and Time), websites specializing in Marketing and Branding

 (BrandChannel and Interbrand), Wikipedia (information duly

checked) and financial websites (Google Finance, Yahoo Finance, and Hoovers).